A design system for America's most dynamic league.

The NBA found itself in need of a refresh for their annual Draft and Draft Lottery—two cornerstone events for the League. For the past several years, they had been rehashing the same dated aesthetic over and over again. It was breaking down and no longer working. They were in search of something timeless that they could use for a few seasons. We developed a unique visual design system that dictates look and feel across not only the events themselves, but all of their accompanying collateral. The new approach makes use of flat design elements and animations that work well across all platforms from print to digital or live event to broadcast. It has been functioning seamlessly as the league continues to make sure and iteration on the system to this day.

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